One Leisure Outdoor Centre in St Ives has been named as one of several grassroots football facilities across the country set to pilot an innovative initiative as part of The FA’s flagship behavioural campaign, Respect.

It is hoped that regular exposure to Respect messaging whilst at the facility will positively reinforce good behaviour and create an inclusive environment for all on matchdays.

One grassroots site across many County FA regions has been chosen as an FA Respect ‘Champion’ site, which will pilot an increased level of Respect messaging. Players, coaches, officials and spectators at One Leisure St Ives Outdoor Centre will be exposed a greater level of Respect messaging throughout their time at the facility, encouraging them to evaluate their behaviours whilst on-site. 

The FA’s Respect scheme, delivered by the Football Foundation, aims to ensure that football – both on and off the pitch – continues to be an enjoyable experience for all. If the pilot scheme at the 43 ‘Champion’ sites proves successful, similar Respect messaging could be installed at every new, Football Foundation facility, with a view to installing at existing sites also. 

Andy Coles, Hunts FA, Senior Football Development Officer said: “The Respect campaign aims to allow players and officials to participate in matches without being subject to abuse by players, coaches, parents or spectators. The greater level of Respect signage throughout One Leisure St Ives Outdoor Centre will help promote the campaign and help people recognise their behaviour can influence the positive environment that we encourage.”

Nathan French, The FA’s National Respect Project Manager, said: “It is fantastic news that One Leisure St Ives Outdoor Centre has been selected as one of our ‘Champion’ Respect sites. The Respect scheme aims to create a positive matchday environment at all grassroots football facilities.

“Through the support of One Leisure St Ives Outdoor Centre and similar sites up and down the country, we are continuing to work towards a more inclusive, greater grassroots game for all.”